diff --git a/info.rkt b/info.rkt
index a5346f6..d60de5a 100644
--- a/info.rkt
+++ b/info.rkt
@@ -12,3 +12,7 @@
 (define scribblings '(("scribblings/cover.scrbl" (multi-page))))
 
 (define test-omit-paths (list "tests/error-file.rkt"))
+
+(define cover-formats '(("html" cover generate-html-coverage)
+                        ("coveralls" cover generate-coveralls-coverage)
+                        ("raw" cover generate-raw-coverage)))
diff --git a/main.rkt b/main.rkt
index 0330ad6..38f3ed7 100644
--- a/main.rkt
+++ b/main.rkt
@@ -13,6 +13,6 @@
        (->* (exact-positive-integer?)
             (#:byte? boolean?)
             (or/c 'yes 'no 'missing)))]
-  [generate-coveralls-coverage (->* (coverage/c) (path-string?) any)]
-  [generate-html-coverage (->* (coverage/c) (path-string?) any)]
-  [generate-raw-coverage (->* (coverage/c) (path-string?) any)]))
+  [generate-coveralls-coverage coverage-gen/c]
+  [generate-html-coverage coverage-gen/c]
+  [generate-raw-coverage coverage-gen/c]))
diff --git a/private/contracts.rkt b/private/contracts.rkt
index c8b23e5..64efa99 100644
--- a/private/contracts.rkt
+++ b/private/contracts.rkt
@@ -1,7 +1,8 @@
 #lang racket/base
-(provide coverage/c file-coverage/c)
+(provide coverage/c file-coverage/c coverage-gen/c)
 (require racket/contract)
 
 (define file-coverage/c (listof (list/c boolean? srcloc?)))
 (define coverage/c (hash/c (and/c path-string? absolute-path?)
                            file-coverage/c))
+(define coverage-gen/c (->* (coverage/c) (path-string?) any))
diff --git a/raco.rkt b/raco.rkt
index 83be241..3e81501 100644
--- a/raco.rkt
+++ b/raco.rkt
@@ -1,6 +1,11 @@
 #lang racket/base
 (require racket/list racket/cmdline raco/command-name
+         setup/getinfo
+         racket/match
+         racket/contract/base
+         racket/function
          "main.rkt"
+         (only-in "private/contracts.rkt" coverage-gen/c)
          "private/shared.rkt")
 
 (module+ test
@@ -44,11 +49,8 @@
       (cons file files)))
   (define files (expand-directories args include-exts))
   (define generate-coverage
-    (case output-format
-      [("html") generate-html-coverage]
-      [("coveralls") generate-coveralls-coverage]
-      [("raw") generate-raw-coverage]
-      [else (error 'cover "given unknown coverage output format: ~s" output-format)]))
+    (hash-ref (get-formats) output-format
+              (lambda _ (error 'cover "given unknown coverage output format: ~s" output-format))))
   (printf "generating test coverage for ~s\n" files)
   (define passed (keyword-apply test-files! '(#:submod) (list submod) files))
   (define coverage (remove-excluded-paths (get-test-coverage) exclude-paths))
@@ -148,3 +150,37 @@
                   (build-path "a"))
     (check-equal? (->relative "/test/a/b")
                   (build-path "a" "b"))))
+
+
+(define (get-formats)
+  (define dirs (find-relevant-directories '(cover-formats) 'all-available))
+  (for*/hash ([d (in-list dirs)]
+              [f (in-value (get-info/full/skip d))]
+              #:when f
+              [v (in-value (f 'cover-formats (const #f)))]
+              #:when v
+              [l (in-list v)])
+    (with-handlers ([exn:misc:match? (make-cover-load-error d l)])
+      (match-define (list (? string? name) (? module-path? path) (? symbol? ident)) l)
+      (define f (dynamic-require path ident (make-cover-require-error ident path)))
+      (values
+       name
+       (contract coverage-gen/c f 'cover ident ident #f)))))
+
+(define ((make-cover-load-error dir v) . _)
+  (error 'cover "unable to load coverage format from ~s. Found unusable value ~s"
+         dir v))
+(define ((make-cover-require-error ident path))
+  (error 'cover "unable to load symbol ~s from ~s" ident path))
+
+(define (get-info/full/skip dir)
+  (with-handlers ([exn:fail? (const #f)])
+    (get-info/full dir)))
+
+(module+ test
+  (test-begin
+   ;; we expect that a standard install has "html", "coveralls", and "raw"
+   (define h (get-formats))
+   (check-true (hash-has-key? h "html"))
+   (check-true (hash-has-key? h "coveralls"))
+   (check-true (hash-has-key? h "raw"))))
diff --git a/scribblings/cover.scrbl b/scribblings/cover.scrbl
index 1c7bcc9..808b2a5 100644
--- a/scribblings/cover.scrbl
+++ b/scribblings/cover.scrbl
@@ -11,5 +11,6 @@ Cover is a test coverage tool. It is designed to be used in addition to raco tes
 
 @include-section["basics.scrbl"]
 @include-section["api.scrbl"]
+@include-section["plugins.scrbl"]
 
 @index-section[]
diff --git a/scribblings/plugins.scrbl b/scribblings/plugins.scrbl
new file mode 100644
index 0000000..e9fe4d2
--- /dev/null
+++ b/scribblings/plugins.scrbl
@@ -0,0 +1,18 @@
+#lang scribble/doc
+@(require "base.rkt")
+
+@title[#:tag "plugin"]{Creating Custom Output Formats}
+
+Any package may add an output format to cover. A format is, roughly, a function that takes
+coverage information and transforms it into some other format. To add a format
+put a definition for @racket[cover-formats] into a packages @filepath["info.rkt"]. This should be a
+@racket[(listof (list _command-name _module-path _function-name))]:
+@itemize{
+         @item{@racket[_command-name] is a string which will be used as the argument to @exec{-c} to
+               use this format.}
+         @item{@racket[_module-path] should be the path to a racket file providing this format.}
+         @item{@@racket[_function-name] should be a symbol that is
+               bound to a function in @racket[_module-math]. It should match the contract
+               @racket[(->* (coverage/c) (path-string?) any)], and is the implementation of
+               the format.}
+         }