diff --git a/scribble-doc/scriblib/scribblings/figure.scrbl b/scribble-doc/scriblib/scribblings/figure.scrbl
index dc7a84be..daf75598 100644
--- a/scribble-doc/scriblib/scribblings/figure.scrbl
+++ b/scribble-doc/scriblib/scribblings/figure.scrbl
@@ -15,21 +15,29 @@
 @defproc[(figure [tag string?] [caption content?] 
                  [p pre-flow?] ...
                  [#:style style style? center-figure-style]
+                 [#:label-sep label-sep pre-content? ": "]
+                 [#:label-style label-style element-style? #f]
                  [#:continue? continue? any/c #f]) 
          block?]
 @defproc[(figure* [tag string?] [caption content?]
                   [p pre-flow?] ...
                   [#:style style style? center-figure-style]
-                 [#:continue? continue? any/c #f])
+                  [#:label-sep label-sep pre-content? ": "]
+                  [#:label-style label-style element-style? #f]
+                  [#:continue? continue? any/c #f])
          block?]
 @defproc[(figure** [tag string?] [caption content?]
                    [p pre-flow?] ...
                    [#:style style style? center-figure-style]
+                   [#:label-sep label-sep pre-content? ": "]
+                   [#:label-style label-style element-style? #f]
                    [#:continue? continue? any/c #f])
          block?]
 @defproc[(figure-here [tag string?] [caption content?]
                       [pre-flow pre-flow?] ...
                       [#:style style style? center-figure-style]
+                      [#:label-sep label-sep pre-content? ": "]
+                      [#:label-style label-style element-style? #f]
                       [#:continue? continue? any/c #f])
          block?]
 )]{
@@ -52,8 +60,18 @@ By default, @racket[style] is set so that the content of the figure is
 centered.  Use @racket[left-figure-style], @racket[center-figure-style],
 or @racket[right-figure-style] to specify the alignment.
 
+The @racket[label-sep] and @racket[label-style] arguments adjust the
+way that the caption's label is shown. By default, the label is the
+word ``Figure'' followed by a space, the figure number, ``:'', and a
+space, but @racket[label-sep] can specify an alternative to the ``:''
+and ending space. The composed label is given the style specified by
+@racket[label-style].
+
 If @racket[continue?] is a true value, then the figure counter is not
-incremented.}
+incremented.
+
+@history[#:changed "1.24" @elem{Added the @racket[#:label-sep] and
+                                @racket[#:label-style] arguments.}]}
 
 @deftogether[(
 @defthing[left-figure-style style?]
diff --git a/scribble-lib/info.rkt b/scribble-lib/info.rkt
index f3ea6c15..fd47dfe9 100644
--- a/scribble-lib/info.rkt
+++ b/scribble-lib/info.rkt
@@ -23,4 +23,4 @@
 
 (define pkg-authors '(mflatt eli))
 
-(define version "1.23")
+(define version "1.24")
diff --git a/scribble-lib/scriblib/figure.rkt b/scribble-lib/scriblib/figure.rkt
index 16780d49..a95c9960 100644
--- a/scribble-lib/scriblib/figure.rkt
+++ b/scribble-lib/scriblib/figure.rkt
@@ -66,30 +66,40 @@
                                        figure-style-extras))
     c))
 
+(define default-label-sep ": ")
+
 (define (figure tag caption 
                 #:style [style center-figure-style]
+                #:label-sep [label-sep default-label-sep]
+                #:label-style [label-style #f]
                 #:continue? [continue? #f]
                 . content)
-  (figure-helper figure-style style tag caption content continue?))
+  (figure-helper figure-style style label-sep label-style tag caption content continue?))
 
 (define (figure-here tag caption 
-                     #:style [style center-figure-style] 
+                     #:style [style center-figure-style]
+                     #:label-sep [label-sep default-label-sep]
+                     #:label-style [label-style #f]
                      #:continue? [continue? #f]
                      . content)
-  (figure-helper herefigure-style style tag caption content continue?))
+  (figure-helper herefigure-style style label-sep label-style tag caption content continue?))
 
 (define (figure* tag caption 
                  #:style [style center-figure-style]
+                 #:label-sep [label-sep default-label-sep]
+                 #:label-style [label-style #f]
                  #:continue? [continue? #f]
                  . content)
-  (figure-helper figuremulti-style style tag caption content continue?))
+  (figure-helper figuremulti-style style label-sep label-style tag caption content continue?))
 (define (figure** tag caption 
-                  #:style [style center-figure-style] 
+                  #:style [style center-figure-style]
+                  #:label-sep [label-sep default-label-sep]
+                  #:label-style [label-style #f]
                   #:continue? [continue? #f]
                   . content)
-  (figure-helper figuremultiwide-style style tag caption content continue?))
+  (figure-helper figuremultiwide-style style label-sep label-style tag caption content continue?))
 
-(define (figure-helper figure-style content-style tag caption content continue?)
+(define (figure-helper figure-style content-style label-sep label-style tag caption content continue?)
   (make-nested-flow 
    figure-style 
    (list
@@ -101,15 +111,23 @@
      (list (make-element (if continue?
                              legend-continued-style
                              legend-style)
-                         (list (Figure-target tag #:continue? continue?) caption)))))))
+                         (list (Figure-target tag
+                                              #:label-sep label-sep
+                                              #:label-style label-style
+                                              #:continue? continue?)
+                               caption)))))))
 
 (define figures (new-counter "figure" 
                              #:target-wrap make-figure-target
                              #:ref-wrap make-figure-ref))
-(define (Figure-target tag #:continue? [continue? #f])
+(define (Figure-target tag
+                       #:continue? [continue? #f]
+                       #:label-sep [label-sep ": "]
+                       #:label-style [label-style #f])
   (counter-target figures tag 
                   "Figure" 
-                  (if continue? " (continued): " ": ")
+                  #:label-suffix (list (if continue? " (continued)" "") label-sep)
+                  #:label-style label-style
                   #:target-style figure-target-style
                   #:continue? continue?))
 
diff --git a/scribble-lib/scriblib/private/counter.rkt b/scribble-lib/scriblib/private/counter.rkt
index ff85a685..4111f481 100644
--- a/scribble-lib/scriblib/private/counter.rkt
+++ b/scribble-lib/scriblib/private/counter.rkt
@@ -21,6 +21,8 @@
 
 (define (counter-target counter tag label
                         #:target-style [target-style #f]
+                        #:label-style [label-style #f]
+                        #:label-suffix [label-suffix '()]
                         #:continue? [continue? #f]
                         . content)
   (let ([content (decode-content content)])
@@ -34,10 +36,13 @@
           (make-delayed-element
            (lambda (renderer part ri)
              (let ([n (resolve-get part ri (tag->counter-tag counter tag "value"))])
-               (let ([l (cons (format "~a" n) content)])
-                 (if label
-                     (list* label 'nbsp l)
-                     l))))
+               (cons
+                (make-element label-style
+                              (let ([l (cons (format "~a" n) (decode-content (list label-suffix)))])
+                                (if label
+                                    (list* label 'nbsp l)
+                                    l)))
+                content)))
            (lambda () (if label
                           (list* label 'nbsp "N" content)
                           (cons "N" content)))