diff --git a/lib/travis/api/app/endpoint/requests.rb b/lib/travis/api/app/endpoint/requests.rb
index 4a5b73a0..6b2d94c3 100644
--- a/lib/travis/api/app/endpoint/requests.rb
+++ b/lib/travis/api/app/endpoint/requests.rb
@@ -1,12 +1,17 @@
 require 'travis/api/app'
+require 'travis/api/app/services/schedule_request'
 
 class Travis::Api::App
   class Endpoint
     class Requests < Endpoint
-      # DEPRECATED: this will be removed by 1st of December
-      post '/' do
-        Metriks.meter("api.request.restart").mark
-        respond_with service(:reset_model, params)
+      post '/', scope: :private do
+        if params[:request] && params[:request][:repository]
+          respond_with service(:schedule_request, params[:request])
+        else
+          # DEPRECATED: this will be removed by 1st of December
+          Metriks.meter("api.request.restart").mark
+          respond_with service(:reset_model, params)
+        end
       end
 
       get '/' do
diff --git a/lib/travis/api/app/helpers/respond_with.rb b/lib/travis/api/app/helpers/respond_with.rb
index 55d38ed7..746152fb 100644
--- a/lib/travis/api/app/helpers/respond_with.rb
+++ b/lib/travis/api/app/helpers/respond_with.rb
@@ -8,14 +8,16 @@ class Travis::Api::App
     module RespondWith
       include Accept
 
+      STATUS = {
+        success: 200,
+        not_found: 404
+      }
+
       def respond_with(resource, options = {})
         result = respond(resource, options)
         if result && response.content_type =~ /application\/json/
-          if !params[:pretty].nil? && (params[:pretty].downcase == 'true' || params[:pretty].to_i > 0)
-            result = JSON.pretty_generate(result)
-          else
-            result = result.to_json
-          end
+          status STATUS[result[:result]] if result.is_a?(Hash) && result[:result].is_a?(Symbol)
+          result = prettify_result? ? JSON.pretty_generate(result) : result.to_json
         end
         halt result || 404
       end
@@ -48,6 +50,10 @@ class Travis::Api::App
           response || (resource ? error(406) : error(404))
         end
 
+        def prettify_result?
+          !params[:pretty].nil? && (params[:pretty].downcase == 'true' || params[:pretty].to_i > 0)
+        end
+
         def apply_service_responder(resource, options)
           responder = Responders::Service.new(self, resource, options)
           resource  = responder.apply if responder.apply?
diff --git a/lib/travis/api/app/responders/service.rb b/lib/travis/api/app/responders/service.rb
index 55316b27..57942234 100644
--- a/lib/travis/api/app/responders/service.rb
+++ b/lib/travis/api/app/responders/service.rb
@@ -56,7 +56,7 @@ module Travis::Api
           # If it's nil we also pass it but yield not_found.
           def normalize(result)
             case result
-            when String, true, false
+            when Symbol, String, true, false
               { result: result }
             else
               result
diff --git a/lib/travis/api/app/services/schedule_request.rb b/lib/travis/api/app/services/schedule_request.rb
new file mode 100644
index 00000000..80fd9e20
--- /dev/null
+++ b/lib/travis/api/app/services/schedule_request.rb
@@ -0,0 +1,50 @@
+require 'multi_json'
+require 'travis/sidekiq/build_request'
+require 'travis/services/base'
+
+class Travis::Api::App
+  module Services
+    class ScheduleRequest < Travis::Services::Base
+      register :schedule_request
+
+      def run
+        repo && active? ? schedule_request : not_found
+      end
+
+      def messages
+        @messages ||= []
+      end
+
+      private
+
+        def schedule_request
+          Metriks.meter('api.request.create').mark
+          Travis::Sidekiq::BuildRequest.perform_async(type: 'api', payload: payload, credentials: {})
+          messages << { notice: 'Build request scheduled.' }
+          :success
+        end
+
+        def not_found
+          messages << { error: "Repository #{slug} not found." }
+          :not_found
+        end
+
+        def active?
+          Travis::Features.owner_active?(:request_create, repo.owner)
+        end
+
+        def payload
+          MultiJson.encode(params.merge(user: { id: current_user.id }))
+        end
+
+        def repo
+          @repo ||= Repository.by_slug(slug).first
+        end
+
+        def slug
+          repo = params[:repository] || {}
+          repo.values_at(:owner_name, :name).join('/')
+        end
+    end
+  end
+end
diff --git a/spec/unit/endpoint/requests_spec.rb b/spec/unit/endpoint/requests_spec.rb
new file mode 100644
index 00000000..4e04e82d
--- /dev/null
+++ b/spec/unit/endpoint/requests_spec.rb
@@ -0,0 +1,55 @@
+require 'spec_helper'
+
+describe Travis::Api::App::Endpoint::Requests do
+  include Travis::Testing::Stubs
+
+  let(:token)    { Travis::Api::App::AccessToken.create(user: user, app_id: -1) }
+  let(:data)     { { request: { repository: { owner_name: 'owner', name: 'name' }, branch: 'branch', config: { env: ['FOO=foo'] } } } }
+  let(:headers)  { { 'HTTP_ACCEPT' => 'application/vnd.travis-ci.2+json, */*; q=0.01', 'HTTP_AUTHORIZATION' => %(token "#{token.token}") } }
+  let(:response) { post('/requests', data, headers) }
+
+  before do
+    User.stubs(:find_by_github_id).returns(user)
+    User.stubs(:find).returns(user)
+  end
+
+  describe 'POST to /' do
+    it 'needs to be authenticated' do
+      Travis::Api::App::AccessToken.stubs(:find_by_token).returns(nil)
+      expect(response.status).to eq 403
+    end
+
+    describe 'if the repository does not exist' do
+      it 'returns 404' do
+        expect(response.status).to eq 404
+      end
+
+      it 'includes a notice' do
+        expect(response.body).to eq '{"result":"not_found","flash":[{"error":"Repository owner/name not found."}]}'
+      end
+    end
+
+    describe 'if successful' do
+      before do
+        Repository.stubs(:by_slug).returns([repo])
+        Travis::Sidekiq::BuildRequest.stubs(:perform_async)
+        Travis::Features.stubs(:owner_active?).returns(true)
+      end
+
+      it 'returns 200' do
+        expect(response.status).to eq 200
+      end
+
+      it 'includes a notice' do
+        expect(response.body).to eq '{"result":"success","flash":[{"notice":"Build request scheduled."}]}'
+      end
+
+      it 'schedules the build request' do
+        payload = MultiJson.encode(data[:request].merge(user: { id: user.id }))
+        Travis::Sidekiq::BuildRequest.expects(:perform_async).with(type: 'api', payload: payload, credentials: {})
+        response
+      end
+    end
+  end
+end
+