diff --git a/app/controllers/top.coffee b/app/controllers/top.coffee
index 614d18ea..7758ccf9 100644
--- a/app/controllers/top.coffee
+++ b/app/controllers/top.coffee
@@ -18,4 +18,8 @@ Controller = Ember.Controller.extend
       return false
   }
 
+  showCta: (->
+    !@get('auth.signedIn') && !@get('config.pro')
+  ).property('auth.signedIn')
+
 `export default Controller`
diff --git a/app/styles/app/landing.sass b/app/styles/app/landing.sass
index a7b46824..7267ef9b 100644
--- a/app/styles/app/landing.sass
+++ b/app/styles/app/landing.sass
@@ -1,5 +1,7 @@
 .top.landing-page .topbar,
-.wrapper.centered .topbar
+.wrapper.centered .topbar,
+.wrapper.centered #top .cta,
+.top.landing-page .cta p
   margin: 0 auto
   max-width: 1024px
 
diff --git a/app/styles/app/layouts/top.sass b/app/styles/app/layouts/top.sass
index d4df65c5..645bf9b4 100644
--- a/app/styles/app/layouts/top.sass
+++ b/app/styles/app/layouts/top.sass
@@ -1,5 +1,27 @@
 $top-height: 55px
 
+#top .cta
+  border-bottom: 2px solid #E4E4E4
+  border-top: 2px solid #E4E4E4
+  line-height: 2.7em
+  font-size: 16px
+  color: #71AE76
+  text-align: right
+  padding-right: 20px
+
+  p
+    position: relative
+
+  .arrow
+    display: block
+    position: absolute
+    top: -11px
+    right: 66px
+    background-image: inline-image('cta-arrow.svg')
+    background-repeat: no-repeat
+    width: 20px
+    height: 12px
+
 .logo
   position: relative
   margin: 0 1.5rem 0 1.3rem
@@ -39,7 +61,7 @@ $top-height: 55px
 
 .topbar
   font-size: $font-size-m
-  background-color: #eff0ec 
+  background-color: #eff0ec
   color: $grey1
 
   a
@@ -84,7 +106,7 @@ $top-height: 55px
       height: $top-height
       > li
         display: inline-block
-        margin-right: 1rem  
+        margin-right: 1rem
       a
         height: $top-height
         line-height: $top-height + 2px
diff --git a/app/templates/top.hbs b/app/templates/top.hbs
index 741760d1..aeb14e4a 100644
--- a/app/templates/top.hbs
+++ b/app/templates/top.hbs
@@ -70,4 +70,13 @@
       {{/if}}
     </li>
   </ul>
-</div>
\ No newline at end of file
+</div>
+
+{{#if showCta}}
+  <div class="cta">
+    <p>
+      <span class="arrow"></span>
+      Help make Open Source a better place and start building better software today!
+    </p>
+  </div>
+{{/if}}
diff --git a/public/images/cta-arrow.svg b/public/images/cta-arrow.svg
new file mode 100644
index 00000000..b192a869
--- /dev/null
+++ b/public/images/cta-arrow.svg
@@ -0,0 +1,7 @@
+<?xml version="1.0" encoding="UTF-8" standalone="no"?>
+<svg width="20" height="12" version="1.1" xmlns="http://www.w3.org/2000/svg">
+  <g transform="translate(10, 1), rotate(45)" fill="white">
+    <rect x="0" y="0" width="20" height="20"
+          style="fill: white; stroke-width: 2; stroke: #E4E4E4;" />
+  </g>
+</svg>