added in 'step' headlines to break down the info a bit better

assets/scripts/app/templates/no_owned_repos.hbs

@@ -1,13 +1,10 @@
 <div id="getting-started">
   <h3>Welcome to Travis CI!</h3>
 
-  <p>
-    Hey, it looks like you're new around here and have yet to set up your first repository on Travis CI.
-  </p>
+  <h2>Hey, it looks like you're new around here and have yet to set up your first repository on Travis CI. We're here to help you get started, it's easy!</h2>
 
-  <p>
-    We're here to help you get started, it's easy!
-  </p>
+
+  <span class="steps">1. Enabling your projects</span>
 
   <p>
     <img src="/images/getting-started/project-switch.png" width="600px"/>
@@ -18,6 +15,8 @@
     synchronizing all repositories you have administrative access to. Pick one and flip the switch next to it.
   </p>
 
+  <span class="steps">2. Adding Travis</span>
+
   <p>
     <img src="/images/getting-started/first-build.png" width="600px"/>
   </p>
@@ -28,10 +27,18 @@
     whee while and reload the page, and your newly setup and built project will show up on the right.
   </p>
 
+  <span class="steps">3. Wait for your build to finish</span>
+
   <p>
-    We'll also send you an email once the build has finished.
+    <img src="/images/getting-started/build-email.png" width="600"/>
   </p>
 
+  <p>
+    We'll be sending you an email once the build has finished. Then, it's up to you to do the happy dance.
+  </p>
+
+  </br></br></br>
+
   <p>
     We use sensible defaults for <a href="http://about.travis-ci.org/docs/">most languages</a>, but you can customize
     both the <a href="http://about.travis-ci.org/docs/user/build-configuration/">build process</a> and the <a
@@ -51,10 +58,6 @@
     configuration settings</a>.
   </p>
 
-  <p>
-    <img src="/images/getting-started/build-email.png" width="600"/>
-  </p>
-
   <p>
     Should you have any questions or issues, have a look at <a href="http://about.travis-ci.org/docs/" location="_top">our
     documentation</a>, <a href="https://github.com/travis-ci/travis-ci/issues/new" location="_top">open an issue</a> or

assets/styles/getting_started.sass

@@ -3,6 +3,22 @@
   margin: 30px 0 0 20px
   font-family: 'Source Sans Pro'
 
+  h2
+    color: #919191
+    font-weight: 400
+    line-height: 30px
+
+  h3
+    font-size: 35px
+    color: #337389
+
+  span
+    margin-top: 50px
+
+  .steps
+    font-size: 20px
+    color: #40454f
+
   p
     font-size: 15px
 
@@ -14,7 +30,7 @@
 
   img
     border: 1px solid #ddd
-    padding: 15px 
+    padding: 0 
     float: none
     margin: 15px 0 15px 0