Start fleshing out the getting started guide.

assets/scripts/app/templates/no_owned_repos.hbs

@@ -1,3 +1,37 @@
-It looks like you don't have any repositories set up, you can do that on the {{#linkTo "profile.index"}}profile page{{/linkTo}}.
+<div id="getting-started">
+  <h2>Welcome to Travis CI!</h2>
 
-More instructions....
+  <p>
+    Hey, it looks like you're new around here and have yet to set up your first repository on Travis CI.
+  </p>
+
+  <p>
+    We're here to help you get started, it's easy!
+  </p>
+
+  <p>
+    Start by going to your {{#linkTo "profile.index"}}profile{{/linkTo}} and enable one of your projects. We've been
+    synchronizing all repositories you have administrative access to. Pick one and flip the switch next to it:
+  </p>
+
+  <p>
+    <img src="/images/getting-started/project-switch.png" width="550"/>
+  </p>
+
+  <p>
+    Once you've enabled one of your projects, push some code, and we'll start processing your builds. Wait a
+    little bit and reload the page, and your newly setup and built project will show up on the right. You'll also
+    get an email notifying you of your finished build.
+  </p>
+
+  <p>
+    <img src="/images/getting-started/first-build.jpg" width="550"/>
+  </p>
+
+  <p>
+    We use sensible defaults for <a href="http://about.travis-ci.org/docs/">most languages</a>, but you can customize
+    both the <a href="http://about.travis-ci.org/docs/user/build-configuration/">build process</a> and the <a
+    href="http://about.travis-ci.org/docs/user/build-configuration/">build
+    environment</a> to fit your project's needs.
+  </p>
+</div>

assets/styles/getting_started.sass

@@ -1,6 +1,18 @@
 #getting-started
+  width: 550px
+  margin: 0px auto
+
+  p
+    font-size: 15px
+
   a
     font-weight: bold
 
     &:hover
       text-decoration: underline
+
+  img
+    border-top: 1px solid #ddd
+    padding-top: 10px
+    padding-bottom: 10px
+    border-bottom: 1px solid #ddd