diff --git a/app/styles/app/landing.sass b/app/styles/app/landing.sass
index d03d607d..46d05486 100644
--- a/app/styles/app/landing.sass
+++ b/app/styles/app/landing.sass
@@ -144,6 +144,12 @@
     .branch-bf
       .bf
         display: inline-block
+        max-width: 120px
+        
+        p
+          font-size: 1em
+          line-height: 1.5em
+          color: #5f6062
 
     .divider-line
       width: 60px
diff --git a/app/templates/home.hbs b/app/templates/home.hbs
index 7ad21681..c76ed3a7 100644
--- a/app/templates/home.hbs
+++ b/app/templates/home.hbs
@@ -104,52 +104,62 @@
 	        <div class="branch-bf">
 	        	<div class="bf">
 	        		<img src="../images/landing-page/push-icon-1.svg">
+	        		<p>You push your code to Github</p>
 	        	</div>
 	        	<div class="divider-line">
 	        	</div>
 	        	<div class="bf">
 	        		<img src="../images/landing-page/push-icon-2.svg">
+	        		<p>Github triggers Travis CI to build</p>
 	        	</div>
 	        	<div class="divider-line">
 	        	</div>
 	        	<div class="bf">
 	        		<img src="../images/landing-page/push-icon-3.svg">
+	        		<p>Hooray!<br>Your build passes!</p>
 	        	</div>
 	        	<div class="divider-line">
 	        	</div>
 	        	<div class="bf">
 	        		<img src="../images/landing-page/push-icon-4.svg">
+	        		<p>Travis CI deploys to Heroku</p>
 	        	</div>
 	        	<div class="divider-line">
 	        	</div>
 	        	<div class="bf">
 	        		<img src="../images/landing-page/push-icon-5.svg">
+	        		<p>Travis CI tells the team all is good</p>
 	        	</div>
 	        </div>
 			<h2>Pull Request build flow</h2>
 	        <div class="branch-bf">
 	        	<div class="bf">
 	        		<img src="../images/landing-page/pull-icon-1.svg">
+	        		<p>A pull request is created</p>
 	        	</div>
 	        	<div class="divider-line">
 	        	</div>
 	        	<div class="bf">
 	        		<img src="../images/landing-page/pull-icon-2.svg">
+	        		<p>Github tells Travis CI the build is mergeable</p>
 	        	</div>
 	        	<div class="divider-line">
 	        	</div>
 	        	<div class="bf">
 	        		<img src="../images/landing-page/push-icon-3.svg">
+	        		<p>Hooray!<br>Your build passes!</p>
 	        	</div>
 	        	<div class="divider-line">
 	        	</div>
 	        	<div class="bf">
 	        		<img src="../images/landing-page/pull-icon-4.svg">
+	        		<p>Travis CI updates the PR that it passed</p>
 	        	</div>
 	        	<div class="divider-line">
 	        	</div>
 	        	<div class="bf">
 	        		<img src="../images/landing-page/pull-icon-5.svg">
+	        		<p>You merge in the PR goodness</p>
 	        	</div>
 	        </div>        
 	      </div>