diff --git a/assets/scripts/app/templates/insufficient_oauth_permissions.hbs b/assets/scripts/app/templates/insufficient_oauth_permissions.hbs
index 4fa647c1..063831a6 100644
--- a/assets/scripts/app/templates/insufficient_oauth_permissions.hbs
+++ b/assets/scripts/app/templates/insufficient_oauth_permissions.hbs
@@ -2,11 +2,20 @@
   <img src="/images/travis-crying.png" class="sad-travis" width="150">
 
   <p class="insufficient-permissions-head">
-  	Oops, looks like something went wrong!
+  	Sorry, something went missing.
   </p>
+
   <p class="insufficient-permissions-more">
-  	It looks like we don't have authorization to access your GitHub account.<br>
-  	Please review your GitHub settings and try again.
+    It looks like we don't have sufficient privileges for your GitHub account.<br/>
+    This can happen for different reasons, most commonly due to an older token<br/>
+    stored on our end, or because some of the permissions have been removed<br/>
+    from the token. Unfortunately we need those to provide you with the best service.<br/>
+    <br/>
+    Luckily, the issue can be easily corrected by going through the login flow<br/>
+    once again. Make sure the permissions we ask for are all available.<br/>
+    <br/>
+    For more information about the OAuth scopes and what we need them for,<br/>
+    [check our documentation on this topic](http://docs.travis-ci.com/user/github-oauth-scopes/).
   </p>
 
   <div class="insufficient-permissions-row">